SWEET DETAILS

SELECTED WORK / 03

Logo / Website / Company APPAREL / Print Materials / LAKELAND, FL

A cake artist bringing her craft to life through a fresh, welcoming identity across print and digital experiences.

BRAND IDENTITY / WEB / PHOTOGRAPHY / PRINT / PHYSICAL

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Company Apparel / Print

Website / Mini Visual ID

APPLICATION

SeLECTED WORK / 03

GRACIE'S CUBAN FLANERY PROJECT

Helping an entrepreneur bring her handcrafted dessert business to life through identity, web, and packaging.

01

Starting Point

Gracie was starting her dessert business and needed a professional foundation. Her identity, website, and business materials needed to introduce her products and reflect the personal care behind them.

A visual identity around a hand-drawn cheesecake illustration and a vibrant, feminine color palette. Together, they reflect the personal care behind Gracie's creations while giving the business a distinct look of its own.

02

APPROACH

We paired a distinctive wordmark and dessert-inspired graphics with a warm pink and cream palette. The website put her products first, helping customers explore the selection and their customization options.

A website that brings her offerings together in one place, allowing customers to discover her creations, explore products, and order online with ease.

03

DELIVERY

A visual identity, mobile-friendly website, business cards, labels, and packaging elements give Gracie’s a consistent presentation from the first online visit to the dessert in a customer’s hands.

Extended the identity across packaging, labels, printed materials, and apparel, using consistent placement to strengthen recognition.